Business Ethics and Rules Essay

Personally, I agree that Solomon’s ethical fundamentals are a good moral foundation for a business. â€Å"Business ethics is the study of what constitutes right and wrong (or good and bad) human conduct in a business context. † (p25) From the lecture, we know that ethics matters because â€Å"how organizations behave have important implications for how they fulfill their social and economic roles† and â€Å"their success as well as the success of their employees, customers, etc. † Thus, running a business ethically is good for business. Applying Solomon’s three C’s of business ethics and the eight rules of thinking ethics in business make good sense. The three C’s of business ethics include compliance, contributions and consequences. The first C is â€Å"the need for compliance with the rules, including the laws of the land†¦and such general concerns as fairness. †(p36) As a saying goes, â€Å"Nothing can be accomplished without norms or standards. † Rules in business are intended to assert business structure or to control or influence the behavior of the business. Let’s take EU-Rent for example. EU-Rent is a car rental company owned by EU-Corporation. EU-Rent sets up rules about rentals, returns, servicing and customers. For example, â€Å"EU-Rent keeps records of customers, their rentals, and bad experiences. This information is used to decide whether to approve a rental. † If EU-Rent doesn’t comply with these rules, it may not organize well. The second C is â€Å"the contributions business can make to society, through the values and quality of one’s products or services†¦and usefulness of one’s activities to the surrounding community. † (p36) For instance, economists conventionally assume that organization’s primary goal is to maximize profits. Many successful organizations are gradually aware of the important relationship between profits and contributions to society. Starbucks has seen its profits rise as it has increased its investment in social issues. Those organizations who are making profits and don’t contribute to society may receive criticism from the public. As the article â€Å"The Sichuan Earthquake and the Changing Landscape of CSR in China†, which was written by Ariel McGinnis, James Pellegrin, Yin Shum, Jason Teo, and Judy Wu (University of Pennsylvania), mentioned, â€Å" In the days and weeks following the Sichuan earthquake, many multinational corporations(MNCs) pursued a global CSR (corporate social responsibility) policy in line with their international standard. While some multinationals pledged cash, many others pledged a combination of cash, equipment and services. Domestic firms, by all accounts, out-donated multinationals†¦The popular perception was that international firms’ relief contributions not only did not match those of local Chinese companies in terms of scale or timeliness, but also were not commensurate with their presence in the Chinese market. Chinese consumers quickly seized upon this disparity by openly attacking major MNCs, calling for a boycott of their products †¦ The Chinese public soon gave these affected MNCs the nickname of ‘international iron roosters. The term refers to a bird that never gives up a single feather, and its usage highlights the perceived stinginess of these international firms†¦Despite their additional donations,’ iron-rooster’ MNCs continued to face angry consumers throughout China, resulting in severe public backlash, including protests at several McDonaldà ¢â‚¬â„¢s and blockades at KFCs throughout Sichuan province and the rest of China. † From this example, we can see how important the contributions that organizations should make to the society are. The third C is â€Å"the consequence of business activity†¦including the reputation of one’s own company and industry†¦Ã¢â‚¬  (p36) Why the consequences of business activity are so important? Let’s have a look at the following example. Once, Sanlu was one of the oldest and most popular brands of infant formula in China. It went into bankruptcy after the â€Å"Sanlu milk scandal†. Based on the media, â€Å"By November 2008 China reported an estimated 300,000 victims, six infants dying from kidney stones and other kidney damage, and a further 860 babies hospitalized. Since the Sanlu Group didn’t solve the problem and recall the products in time, it leaded to a horrible incident. Doubtlessly, what did organizations do may affect their development and even the well-being of the public. Organizations should not blindly pursue for profits only but also be responsive to society. To become successful, a business needs to be driven by strong ethical va lues. If a corporation fails to adopt ethical values and cannot be responsive to society, it will fail, just like the Sanlu Group. Besides the three C’s of business ethics, Solomon also stated the eight rules of thinking ethics in business, which are also good moral foundations for a business. The eight rules include â€Å"consider other people’s well-being, including the well-being of nonparticipants; think as a member of the business community and not as an isolated individual; obey, but do not depend solely on, the law; think of yourself—and your company—as part of society; obey moral rules; think objectively; ask the question ‘What sort of person would do such a thing? and respect the customs of others, but not at the expense of your own ethics. †(p40, 41) Based on the above statements, it is obvious to see that they are mainly about the concept of three C’s. According to the text, thinking ethically means â€Å"thinking in terms of compliance with the rules, implicit as well as explicit, thinking in terms of the contributions one can make as well as oneâ€⠄¢s own possible gains, thinking in terms of avoiding harmful consequences to others as well as to oneself. (p40) In the case of â€Å"Sanlu milk scandal†, one of the main reasons behind

Behavioural Approach Essay

The behavioural approach suggests that all behaviour is learnt. This includes abnormal behaviours. Behaviours can be learned through classical conditioning, operant conditioning or modelling. Ivan Pavlov discovered classical conditioning, where learning results from the association of stimuli with reflex responses. Classical conditioning can be used to explain the development of many abnormal behaviours, including phobias, anxiety disorders and taste aversions. An example of how classical conditioning might result in a phobia is the case of Little Albert. In an experiment carried out by Watson and Rayner, a 11 month old boy called ‘little Albert’ was taught to fear a white rat through associating it with a loud noise, a symbol behind his head. Each time he played with the rat the symbol would be hit which caused him to cry. Eventually he would do so even without the noise due to the classical conditioning theory. This research however, would not receive approval from an ethics committee today because it would be seen as unethical. Making the baby cry deliberately and teaching him to fear the rat would be seen as wrong because it could cause distress and would go against ‘little Alberts’ human rights. The theory of operant conditioning was proposed by Skinner. Operant conditioning involves learning from the consequences of actions. Actions which have a good outcome through positive reinforcement (reward) or negative reinforcement (removal of something bad) will be repeated. Actions which have a bad outcome (punishment) will not be repeated. Operant conditioning explains how abnormal behaviours might be maintained. This could be through positive reinforcement; behaviours which have a good outcome by bringing some sort of reward are said to be positively reinforced. On the other hand it could be down to negative reinforcement which is behaviours which have a good outcome by removing something unpleasant are said to be negatively reinforced. Finally, abnormal behaviours could also be learnt through modelling or social learning, which is learning through observation of an individual. What happens is simply an individual models the behaviour and the observer imitates the model. A strength of the behavioural approach is that it can be experimentally tested. The principles of learning have been and continue to be tested empirically in a laboratory. The focus on observable behaviour means it can be objectively measured. A further strength is that unlike the psychodynamic approach, it doesn’t require delving into the past, which is problematic because it could unearth traumatic experiences which can produce unreliable data. However, those who support the psychodynamic approach suggests the behavioural model only focuses on symptoms, not on the underlying causes of abnormal behaviour. Freudians claim it treats the symptoms while ignoring the root cause of the problem. Therefore it cannot work as the problem will just represent itself with different symptoms. Whereas, the biological approach cannot explain cultural differences in abnormality such as culture-bound syndromes, a strength of the behavioural approach is that it can account for this because It accounts for cultural differences because it recognises the importance of the environment in shaping behaviour. While behavioural treatments are often effective for certain disorders such as obsessive-compulsive disorder and phobias, they have not been found to be effective for many other disorders and have also often been criticised for being unethical because treatment is often painful and uncomfortable and is sometimes imposed on individuals without their consent. The behavioural approach is accused of being reductionist and simplistic. This is because it’s a simple approach with connections of stimulus. It neglects the influence of cognitions (The mental action or process of acquiring knowledge and understanding through thought and experience). A further limitation is that much behaviourist research involves animal studies. While behaviourists argue that humans are fundamentally the same as non-human animals, others would argue that the greater complexity of the human mind makes it difficult to generalise findings from animal studies to humans. Overall the behaviourist approach shows all behaviour to be learnt through our experiences. It states that this learning can either be learnt through classical or operant condition and also the social learning theory. It can be experimentally tested and proven which makes the approach credible however it can be seen just to treat the symptoms of a abnormal behaviour rather than looking at the cause.

Office Management Assignment Example | Topics and Well Written Essays - 2750 words

Office Management - Assignment Example We have began to receive online application for mortgages in keeping with the high growth rate of the industry. Mortgage institutions originated approximately $2.3 trillion in total home mortgages in 2003. As mortgage manager handling a group of mortgage officers, I realize my task is more than just supervising my team and monitoring their performance. This is the professional level and I come to believe our relationship must subtly go beyond the professional realm for us to be effective as a team. In my mind, I have to assume a parent figure. I have to care for them, know when my officers are tired, pressured, or experiencing burnout. I have to guard against being a slave driver and instead be a coach, know the individual strength and weakness of my team members; know whom to send to field work and when, as well as whom to assign in-house when this particular "player" needs a respite from the rigors of field marketing. Out there are the capitalists looking for productive ways to invest their money. In the same spectrum are young professionals, young families needing to own houses for various reasons such as convenience, stability, and the humble pleasure of being able to provide a home for loved ones, where at the end of the day the family finds a sanctuary. This is the soft side of our hard functions.A home is more than just a house. It is the foundation of long-term financial and emotional security for one's family, one's very own piece of the American dream. Subtopic 3: selection, training, promotion and retention of employees I started as a mortgage officer myself. It helped a lot that aside from my bachelor's degree, I have had other training opportunities. I often tell my officers that they need to pursue a masteral program of study, even a doctorate if they can. On-the-job experiences are best complimented by research-based theories and principles placed in context by experts in the academe. So that when promotion time comes, those who have MBAs already have edge in climbing the corporate ladder. Subtopic 4: the ever-changing technological environment within an office Going online has truly made radical changes within the office. Applicants for

MPH502-Introduction to Public Health (Module 2 CBT) Essay

MPH502-Introduction to Public Health (Module 2 CBT) - Essay Example This site presents a very professional approach to tackle emergencies as H1N1 flu outbreak and has an excellent video posted on the site on H1N1 prevention by Dr Mark Horton, Director of California Department of Public Health. This site has separate and easily detectable and dedicated links for immunization for children and adults. The information provided in these links is also easily intelligible to all cross sections of the society. In conformity with The Government Modernization, Efficiency, Accountability, and Transparency Act of 2005, this site also posts information about all proposed regulations, administrative proceedings, meetings, hearings and clearly explains how the public can participate and comment on all such issues. The mission of this department is to work in partnership with the community to ensure that optimal health and well being of all people is achieved. The department also recognizes that residents are more than mere consumers of public health services and is thus committed to collaborating with medical service providers, County departments, City agencies, community-based organizations, schools, civic groups, foundations, religious organizations, families to address myriad health and safety issues impacting individuals and populations in our county. Such an inclusive approach most surely echoes the IOM definition of public health. Vaccination and immunization schedules are easily available in several languages in this website. Such a multilingual dissemination of crucial and relevant information is most surely a welcome departure from routine procedure of government departments. This website has a separate page dedicated to data, reports and Public Health statistics useful for residents, clinicians, community-based organizations, grant writers, school districts, policy makers and academia. Though the mission statement echoes sentiments

Is Google Making the Digital Divide Worse Essay Example | Topics and Well Written Essays - 500 words

Is Google Making the Digital Divide Worse - Essay Example Some sections of the population could not afford; thus, division into lines such as the Troost Avenue. Worse still, Google Fiber is making the divide worse as it continues to define the have and have not’s in the society. Even with campaigns and advertisements among the neighborhoods on Google Fiber, the community members realized that the major challenge was the cost of connection (Brick 3). It is worse than in Kansas City, there is no free or rather cheaper access to Wi-Fi like in Africa. It is not even clear whether Google has any plans to help the communities that are not able to access Fiber especially the poor households in Kansa City. One would argue that it is odd that the benefits of technology are known, but very little is done to support communities that do not have the ability to access the same (Brick 6). Though Google has offered to offer free services to different sites selected by the city, it is clear how this system will function as well as its long-term effe ct. Considering that different communities cannot access fiber, it is arguable that the system is not feasible. The digital divide can then be said to have profound roots that have perpetuated discrimination, differences in education and even access to capital and technology. The Google Fiber project is market-oriented and rarely helps the present community members especially the less fortunate members of the society. More commitment from Google may be instrumental in reducing the Digital Divide in the society today.

What were the major external threats to the Ottoman Empire, 1878-1900, Essay

What were the major external threats to the Ottoman Empire, 1878-1900, and how were they contained - Essay Example This discussion therefore seeks to dissect these external challenges and how the empire responded to them. Reid explains that in the period between 1878 and 1900, the Ottoman Empire was still grappling with the negative aftereffects of its previous involvement with war against her external enemies, Poland, Persia, Russia and Austria in the period between 1768 and 1774. Moreover, the terms of the treaty that ended this war did not auger well with the Ottoman Empire’s interests. Particularly, the Kuchuk-Kaynarja Treaty which was intended to end the Russo-Ottoman war of 1768-1774: granted independence to the Trans-Danubian provinces; forced the Ottoman Empire to abandon the Tartar Khanate which was in the Crimea; compelled the empire to pay large war remunerations; and gave Russian ships permission to access the Ottoman water bodies. The 1870s therefore found the empire grappling with these setbacks and carried them onwards1. Additionally, the empire was still reeling from the effects of the Greek War of Independence which had taken place between 1821 and 1832. At the Battle of Navarino, the Anglo-French destroyed the Egyptian and Ottoman fleets, as the Russian troops captured swathes of the empire’s territories upto to Erdine. It is against the backdrop of the development that the Ottoman power attracted greater extents of vulnerability. This vulnerability was in turn underscored by the glaring attractiveness of the empire’s vast holdings to other players in international relations and thereby complicating the status and fate of the Eastern Question. As these problems persisted, Tsar Nicholas I of Prussia referred to the empire as the Sick man of Europe. From this point, the Concert of Europe was mainly concerned about how the Ottoman Empire could be disposed off in a manner that would not gain any power, at the expense of other powers, so as not to disturb the balance of political power i n European politics

Group Research Project Essay Example | Topics and Well Written Essays - 1500 words

Group Research Project - Essay Example Jack Treynor introduced the concept of the capital asset pricing model to build on diversification and modern portfolio theory introduced by Harry Markowitz (Levy, 2011). Capital asset pricing model is simple to use; this has made it possible to retain popularity despite the modern approaches to asset pricing and portfolio selection. This financial project aims at analyzing a given equally weighted portfolio, which constitutes five types of stocks listed in the Australian Stock Exchange. The project will measure the rate of return on securities of Woolside Petroleum, Santos, Oil Search, Aurora Oil & Gas and Beach Petroleum. The systematic risk will be determined using Beta as the basis of measurement. The project will also evaluate the performance of the selected stock using the capital asset pricing model. The result from the analysis is beneficial to both current and prospective investors when making investment decisions. The analysis will also enable investors to decide whether to add their investment assets to the existing portfolio by finding non-diversifiable risk in the investments. The project will consider thirty-six observations consisting of monthly rates of return between January 2010 and December 2012. This will act as a representative sample for estimating the risks involved in each class of stock. Prior to estimating the capital asset pricing for the selected portfolio, the model will be tested for each stock. The Background of Companies Woodside Petroleum Woodside Petroleum Limited explores and produces petroleum in Australia (Roth, 2011). Woodside is Australia’s largest independent and dedicated oil and gas company with headquarters in Perth, Western Australia. The company is listed on the Australian Securities Exchange. Woodside focuses on the exploration, assessment, development, processing and supplying relative products and services. Santos Limited Santos limited produces and supplies oil and gas to its Australian and Asian customers . The origin of Santos is traced back to Cooper Basin since the year 1964 (Roth, 2011). The company is one of the largest suppliers of oil and gas to the domestic and foreign markets. Presently, Santos has an exploration-led Asian portfolio focusing on three countries including Papua New Guinea, Indonesia and Vietnam. Santos focuses on explorations, exploiting, processing, transportation and marketing of hydrocarbons. The company has over 3,000 employees in Australia and Asia. The foundations of Santos are based on sustainable operations and collaborating with host communities, business partners and shareholders. Oil Search Limited Oil Search Limited is Papua New Guinea’s largest oil and gas producer, which was incorporated in the year 1929. The company has a 29% interest in the world scale Papua New Guinea (PNG) LNG project (Roth, 2011). Oil Search Limited is a public listed company on the Port Moresby and Australian stock exchanges. The Independent State of Papua New Guinea holds 15% of the company’s interest, and this is the largest shareholder in the company. Oil Search Limited has launched exploration activities in Papua New Guinea, Kurdistan, Tunisia and Yemen. Aurora Oil & Gas Aurora Oil & Gas Limited, founded in 2005, is an Australia based oil and gas exploration and production

Style & Genre Essay Example | Topics and Well Written Essays - 2500 words

Style & Genre - Essay Example Moreover, it comforts people in rituals and in expressing physical fitness as well. The fact that music is commonly listened does not mean everyone is a fun and for those who listen to it choose according to their tastes. It is also chosen according to age and references of various groups. It makes people relax and reduce unhelpful thoughts in life hence eradicating or reducing stress in day to day life. In addition to that, it enhances mood management and reduces loneliness. It keeps people busy in their workings and reduces idleness thus reducing time wasted in bad things such as involvement in drugs. Duration- this refers to sound length and silences in between music that includes beats and rhythm. This can be seen during silence period, where beats make the music moving, thus enhancing music sweetness. Pitch- this is shown by the highness or lowness in music sound. It is one of the aspects considered when composing a song. If the pitch is too high, sound is heard to be irritating and does not draw listener’s attention. Dynamics- this is characterised by sound volume of the song. It is the softness and loudness of the music and how individual emphasises on sounds. If the volume is too high to listeners, then many will not create interest to it though it is not recommended to be too soft. Tone color- this is what allows the music listener to differentiate or identify sound sources or combination of sound sources. If the individual’s voices are combined with the instrument sounds, the music becomes more interesting hence drawing the attention of many. Formal and technical rules- Johnson, Fulcher and Ertman (2007) emphasise that, these rules are the most considered in music composition. Many may not put into consideration the other rules as such, but these are as a must to be applied in music language. This is because the music should have a well grammar sentences and

Consumer Preference of Brighton & Hove Teenagers on Organic Food Essay Example for Free

Consumer Preference of Brighton Hove Teenagers on Organic Food Essay There have been many studies investigating the influences on consumer purchasing and consumption of organic foods. It has a Journal of the Human Environment that argues that parts of researches have frequently taken the form of asking consumers directly about their reasons for purchase or nonpurchase of organic foods rather than seeking which types of beliefs and attitudes are actually related to purchase or consumption. (Shepherd, Magnusson, Sjoden, 2005) In recent year, other researchers have examined what beliefs and attitudes predict consumption. (Shepherd, Government office for Science, 2011) In several studies, a majority of the customers have a preference for and an interest in organic food. However, â€Å"the proportion of regular purchasers of organic food is low†. (Shepherd, Magnusson, Sjoden, 2005) So, this phenomenon showed a discrepancy between consumers’ attitudes and behavior, which is most of Consumers’ attitude are positively for organic foods, but not often to buy them. It seems the consumers not have a concerned the organic foods become an important purchase criterion. Since the 1920’s, the organic food has first appeared in Europe. (Baourakis, 2004) Until now, even the organic foods not take big market share, but in recent years, according to the British Food Standards Agency said ‘identifies the role that organic food plays in providing choice for customer. ’ (Food Standards Agency, 2011) Lampkin Padel (1994, cited in Baourakis, 2004) researched that consumer demand for organic food increased rapidly, thus, the number of famers increased reasonably, this phenomenon is not only in Europe, but also is in the United States. Problem Statement The problem to be explored is the purchase behavior of teenagers toward organic food in Brighton Hove. As mentioned before, the sales of organic food are increasing in UK. Nevertheless, Non-organic food still dominates in the food market. In addition, while there has some consumers who are already familiar and know with the organic food. It still has many consumers who are not yet know about them. Because of organic food produced without using any artificial chemicals, pesticides or fertilizers, which is better and fresher taste than other nonorganic foods. (Georgiou, 2002) There are different reasons why consumers tend to prefer to buy organic food. To discover the teenagers of Brighton Hove behavior on organic food, these are some of the variables that will be taken into account when do the research, which can separate to extrinsic factors and internal factors. External factors are environment influence, like education level influence, cultural influence, and family influence. Internal factors are product attributes, which are benefits of organic food, like environmentally friendliness, good for animal welfare, taste good and personal health. These may influence consumer buying decision. Research aims and objectives This research aims to explore teenagers’ behavior of Brighton Hove on organic food consumption in their daily life. This research will provide richer and deeper understanding of teenagers’ preference on organic foods and work to specific ages, thus the levels of education and collect the information about why they care about organic food. These research questions to be answered are: †¢Do the teenagers like to buy organic food in Brighton Hove? †¢Do the teenagers choose organic food influenced by environment (i.e. education level, cultural influence or family influence) in Brighton Hove? †¢What causes the teenagers care about organic food (i. e. the environment concern, animal welfare, personal health, taste) in Brighton Hove? In this particular case, it becomes more interesting to be more the teenager maybe will be influence by place cultural. Because Brighton Hove are famous resort which near the sea. Brighton and Hove is the UKs healthiest city that reason is its residents lifestyles, such as cycling to work, do yoga practice, and eating green food according to a study for Sky Travel. (University of sussex, 2010) The intention explore is the future development of organic food in Brighton Hove by asking questions and interview. This paper will propose use deductive way for research on specific consumer behavior on organic foods in Brighton Hove. Anticipated contributions Organic food is green food, these benefits lead to the market share of food were influenced, so, this academic research discuss about purchase behavior of teenagers on organic food consumption in Brighton Hove. Because teenager is our future, from their behavior, we can see the organic food development of Brighton Hove in next 50 years. Until now, it has some research about customer behavior on organic food, however, since there is lack of data for specific group people, like teenager. In this case, Kardes, Cronley, Cline argued that one of the contributions for study consumer behavior is that educate consumers and help them to make a better decision, also can understand make products for consumers actually needed and wanted. This becomes a marketing strategy, this research proposal discovers and satisfies customer needs and wants effectively and beneficial manner, while profiting the long-term interests for business. (Kardes, Cronley, Cline, 2011) Also this research proposal will investigate customer behavior information by primary research and secondary information, analysis the consumer’s performance, which showed the market tendency and understand the rival. It can help companies can get the market share of organic food in the future. Brief Review of Literature Wright Crea (2007) pointed that the UK organic food market rise approximately 10% annually with a value of 2 billion dollars, already become third largest in the world. According government statistics, the multiple supermarket retailers accounted for the major marketing share to the consumer with approximately 73 % of sales. The independent retailers and parts of farmers accounted for consumer 27 % of sales. The box schemes and internet order made up 8 percent. (dardni, 2010) Base on data, organic food is preferred by all age groups because of its health friendly benefits. These contained old people, adults and children. According to statistics, 70 % of the costumers are women, while 30 % are men. 57. 3 % of organic food consumers have job, while 23. 2 % do not have job. (Damin, 2011) Food standards Agency demonstrates that to eat â€Å"organic food is a way to decrease consumption of pesticide residues and additives. † (Food Standards Agency, 2011) Organic procurement reflects consumers are not only care about economic, but also concern with food production link to personal, social and environmental effect. (The Open University, 2006) Lockie argues that no artificial chemicals is one of the key point cause the sale growth of organic product around the world, which reflects people are more interested in personal health and family health, also care about the animal welfare, tradition, environmental protection, food traceability and sustainability. (Lockie, 2006) Food Standards Agency, â€Å"if they think theyre buying food with extra nutritional quality or extra safety. † (Food Standards Agency, 2011)) Stringer and Dennis argued that in UK recent research showed 21 percent of housewives ranked taste over other facts in what they ate in 1998s, while 14 percent of housewives because of health concern for their family and themselves in 1998s. (Stringer Dennis, 2000) According to ACNielsen research, the consumption of organic baby food jumped about 16 percent over the year before in 2005, it nearly double increasing of total organic food consumption. (Working Mother, 2006) In 2008, the Ferrell and Pride searched the mother behavior and investigate the age range from 25 to 40, are more prefer to buy organic food or clothing for their children no matter what their income. (Pride Ferrell, 2008) Mamatha Sarada revealed that child rights attitudes and participation in activities were influenced by their mother. (Mamatha Sarada, 2009) Brozina argued that culture can influence the consumers’ motives for organic food consumption. (Brozina, 2009) Samli argued that consumer behavior was influenced by social class, which related to not only economic well-being, but also other factors, such as education, family background and occupation. Secondly, it influenced by hierarchy of needs, which is more likely to be observed as different degrees of economic development, culture, and social psychology. Thirdly, it influenced by interpersonal influences from group member, like social consumption phenomenon and consumer want to buy luxury make a good impression on others. Fourthly, it depends on affective influences, like emotion. At last, cognitive will be influence the consumers choice, which is how much they know about that product. (Samli, 1995) While consumer express positive perspective on organic food, but it is not likely to expand beyond this niche market in the future, the major reason is premium prices, unless low-input can be made recognisable to consumers. . (Oppapers, 2011) Handlechner argued that organic producers are still only occupying a niche market now. Nevertheless, organic food may be having a larger potential in the future. (Handlechner, 2008) Hypotheses Hypothesis1. I expect that the teenagers in Brighton Hove may be having positive perspective on organic food due to Brighton Hove is a healthiest city. Hypothesis 2: I expect that the teenagers in Brighton Hove might concern about environment issue, animal welfare, and personal health, so they choose the organic food. Hypothesis 3: It is also my prediction that teenagers in Brighton Hove may not interested in organic food due to they do not possess economic income. Hypothesis 4: Maybe they like to buy the organic foods, but for teenager are too expensive that they do not possess enough money to pay for them. Methodology This research adopted the deductive way because the aim proved by separate several research questions that mentioned earlier before. This research design is exploratory due to this research proposal intends to explore the teenagers’ behaviour on organic food through survey in Brighton Hove. This study will consider descriptive because this proposal focus on survey the characteristic of certain group, teenagers. Accordingly, some writers in a journal demonstrated that descriptive study is the researchers are interested to survey a group such as education level, income, age or gender in some situations. (Kumar, Deb, Sinha, Sinha, 2001) The research is also adopt cross sectional because of this study will study in a particular phenomenon and particular time. It has time limited. (Scribd, 2011) Research method Primary research This research can either be qualitative or quantitative. Nevertheless, quantitative research may cover a larger number of populations, which will give generalized statistics results by questionnaire. This qualitative research intends to collect an in-depth understanding of teenagers’ behaviour and the reasons why they have that behaviour. This qualitative research is a non-numerical data collection by interview. Moreover, the qualitative and quantities research method inquires the how and why of decision making by teenagers, not only where, when, what. So, this easy chooses these methods on this particular case studied in order to seek empirical support for this research hypothesis. This research proposal will base on quantitative research due to it will give statistical evidence of data, which can be summarize teenagers behaviour specifically. Questionnaire is my first choice. Concerning the print cost, the questionnaires will be surveyed through email in the internet. The questionnaires will include an introduction that gives clearly explanation of purpose of this study. Furthermore, the questionnaires also will include clearly instructions that give a well-guided to the teenagers. Moreover, it will give clearly question which is easy to teenagers. More specifically, writing the letter to school headmaster get the permission in Brighton Hove. This questionnaire will be taken in the Junior high school and high school in 11th July 2011. This study will be randomly survey 1000 students in junior high school, 500 boys and 500 girls respectively. Other parts are 1000 students in high school, 500 boys and 500 girls. This will be more easily and faster when make analysis the data based on different education level and gender. Also, it will adopt anonymity, in order to keep the private information for teenager. This research proposal also will accord to qualitative research due to it will be get more detail with deeper conversational interview. It will not have predetermined questions are asked, because it can remain more open and adaptable get useful information due to nature and priorities of interview. It can directly get the exactly information for this research. More specifically, the interview will be taking at the school supermarket in Brighton Hove in 19th July 2011. More closely interview the staffs in supermarket in order to understand teenagers’ behaviour by real consumption. Moreover, the interview will be doing at teenagers’ home in 30th July 2011 and in order to have chance to understand their behaviour by face to face talking. It wills choice 10 families in high school, 10 families in junior high school. It could be though this interview can prove whether the teenager preference on organic foods influenced by their family background and mother. Secondary research â€Å"The value of using the secondary data for market research has been substantial throughout history, continues today, and promises to grow in the future. † (Patzer, 1995) Secondary research contains the collation, brief and synthesis of existing research that data is already done by government, company, organization or personal. When this research proposal chooses the secondary data source, it would be have a critical thinking and concern the academic source. Government research data is the good choice for this research. Moreover, Base on the books and journals, summarize others studies and result. It will filter information and get the clearly results. Another research approach would be reputation organization and news website. What is more, May be I can get record data form staff in school supermarket, for instance, it could be get the sales of every year or month in the school. Using the other cities’ secondary data compare with the primary data in Brighton Hove in order to know whether the Brighton Hove culture will influence the teenager behaviour on organic foods. Data Analysis â€Å"Thematic analysis focuses on identifiable themes and patterns of living or behaviour. † (Aronson, 1994) So in this case, the thematic analysis will be used to gather data and analyze them in interview. Moreover, another analysis is the content analysis, which will use in the interview, too. The questionnaire will be collect data by software for statistics, like Excel. Do the diagrams would be use the software, like word. Time chart JuneJulyAugustSeptemberOctoberNovember Research for Literature review Formulate research strategy, design and select methods Questionnaire Interviews Field Work/ Data collection Data Analysis Write up Conclusion. This research expects to explore the teenagers’ preference on organic food in Brighton Hove, which can get exactly information to answer the research question. I hope the teenagers will more concern their health and environment and animal in order to develop a sustainable society. The organic food company may take this kind research forward, which will bring long-term benefit if they grasp customer behavior and attitude. Maybe they will not only survey the teenager, but also research the householder behavior and psychology due to they have economic power. Bibliography Aronson, J. (1994). Nova. Retrieved 6 8, 2011, from A Pragmatic View of Thematic Analysis: http://www. nova. edu/ssss/QR/BackIssues/QR2-1/aronson. html Baourakis, G. (2004). Marketing trends for organic food in 21st century. World Scientific Publishing Co. Pte. Ltd. Brozina, S. (2009). EuroMed Journal of Business. Cultural influences on motives for organic food consumption , p. 185. Damin. (2011). dissertation. Retrieved 6 5, 2011, from Consumer behavior and organic food dessertation: http://www. dissertation-helper. co. uk/consumer-behavior-organic-food-dissertation/ dardni. (2010). Agriculture and Rural Development. Retrieved 6 5, 2011, from The market for organic products: http://www. dardni. gov. uk/ruralni/index/bussys/organic_production/organic_business_management/marketing. htm Food Standards Agency. (2011). Safe food,better business. Retrieved 5 28, 2011, from Organic food: http://www. food. gov. uk/foodindustry/farmingfood/organicfood/ GeorgiouDunnElisha. (2002). Everything you need to know about organic foods. The Rosen Publishing Group, Inc. Handlechner, M. (2008). Grin. Retrieved 6 7, 2011, from Organic Food: http://www. grin. com/ Kardes, R. F. , Cronley, L. M. , Cline, W. T. (2011). Consumer Behavior. Cengage Learning. Inc. Kumar, R. , Deb, K. J. , Sinha, B. N. , Sinha, V. K. (2001). Lithium Toxicity. A descriptive study , pp. 52-57. Lockie, S. (2006). Going Oorganic: mobilizing networks for environmentally responsible food production. London. Mamatha, T. , Sarada, D. (2009). Child rights: ICDS programme. Discovery Publishing House PVT. LTD. Oppapers. (2011). Oppapers. Retrieved 6 6, 2011, from Consumer Attitudes and purchase intentions in relation to organic food: http://www. oppapers. com/essays/Consumer-Attitudes-And-Purchase-Intentions-In/307542 PatzerL. Gordon. (1995). Using secondary data in marketing research: United States and worldwide. An imprint of Greenwood Publishing Group,Inc. Pride, W. M. , Ferrell, O. C. (2008). Marketing. Yaga Mamas: Todays Choosy Mothers , p. 134. Samli, A. C. (1995). International consumer behavior: its impact on marketing strategy development. An imprint pf Greenwood Publishing Groups,Inc. Scribd. (2011). Scribd. Retrieved 6 7, 2011, from Research Proposal on â€Å"TheConsumer Behavior On MP3Players†: http://www. scribd. com/doc/54718736/Research-Proposal-on-the-Consumer-Behaviour-of-MP3-s Shepherd, R. (2011). Government office for Science. Retrieved 6 8, 2011, from Societal attitudes to different food production models: http://www. bis. gov. uk/Foresight Shepherd, R. , Magnusson, M. , Sjoden, P. -O. (2005). AMBIO: A Journal of the Human Environment. Determinants of Consumer Behavior Related to Organic Foods , pp. 352-359. Sheth, N. J. (1985). Historical Perspective in Consumer Research: National and International Perspectives. HISTORY OF CONSUMER BEHAVIOR: A MARKETING PERSPECTIVE , pp. 5-7. StringerMichael, DennisC. (2000). Chilled foods: a comprehensive guide. Woodhead Publishing Limited. The Open University. (2006). Language of Food Politics. Retrieved 5 29, 2011, from Research Report: The Discourse of Organic Food Promotion: language, intentions: http://creet. open. ac. uk/projects/language-of-food-politics/documents/4_organic_food_report. pdf University of sussex. (2010). Sussexsport. Retrieved 6 3, 2011, from Healthy Articles: http://www. sussex. ac. uk/sport/1-4-9. html Working Mother. (2006). Is Organic Food Worth it? Working Mother , 88. Wright, S. , Crea, M. D. (2007). The International Market for Organic and Fair Trade Food and Drink. Blackwell Publishing Ltd.

Abraham ben Samuel Abulafia Essay Example for Free

Abraham ben Samuel Abulafia Essay It is commonly accepted that the research of the great historian of Jewish mysticism, Abraham ben Samuel Abulafia, opened the doors of the academy to Qabbalah. Far from us the intention of dulling the luster of his prodigious contribution in this respect, but it is a fact that at the time the young Berlin student set about writing his first essays, the critical study of the Qabbalah had already made great strides. Moreover, its trail had been partly blazed by Jew scholars who can claim to have played quite a considerable role, particularly in connection with the central problem of the Zohar, in forming the point of departure of the modem study of this discipline. Indeed, so distinguished by characteristic traits and original solutions is their contribution that it would not be an exaggeration to speak of a Jew school of Qabbalistic studies. Is it not highly significant that the central piece of Qabbalistic literaturethe Zoharwas twice translated on Jew soil, first into Latin by G. Postel in the sixteenth century and subsequently into Jewthe first into any modem languageby the mysterious Jean de Pauly at the beginning of this century? Fostered by a congenial intellectual atmosphere peculiar to the Jew, the study of Jewish esotericism got off to a precocious start in France in comparison to other European countries. The attainments of the humanists and evangelists of the sixteenth and seventeenth centuries paved the way for the mystical philosophers and Martinists of the eighteenth century, who in turn ushered in the occultists of the nineteenth century. (Sassmitz, 1990) The present essay is an attempt to Abraham ben Samuel Abulafia who was a Jewish Sage in the years of his life, his character, and what he believed in and why he believed. Let it be made quite clear at the outset that our concern relates to the historical-critical study of the question and consequently deals all but incidentally with what A. E. Waite calls Kabbalism. Hence the theosophers and mystagogues of all shapes, from Eliphas Levi to A. Grad, not forgetting Papus and C. Suares, will only be of secondary interest to our theme. Though in many respects deserving of attention, their literary activity will be taken into account only insofar as it had real repercussions on the development of the Qabbalah as an academic discipline. That the theosophists and occultists did indeed exert such an influence is undeniable, even if it is solely through the efforts deployed by the scholars to dissipate the veil of confusion with which the former had enshrouded the whole question. In Jews two periods can be distinguished in the development of this field: on the one hand, an historical phase, preoccupied with the question of the antiquity of the Zohar, followed, on the other, by a bibliographical and doctrinal phase. The work of Adolphe Franck (1809-1893) marks the beginning of the first of these two periods, whereas the second was initiated, a century later, by the research of Georges Vajda (1907-1981). The latter, already under the sway of the impulse given to Qabbalistic studies by Abulafia, worked in harmony with both the school of Jerusalem and Alexander Altmann, of Manchester and later of Brandeis University. But these two tendencies also possess their pre-history, and it is first necessary to describe the framework within which each of these two schools evolved. At the outset of its diffusion in Europe, the Qabbalah was submitted to censure. One could almost claim that from the chronological point of view it is on Jew soil that the critical study of the Qabbalah was born. Indeed, it is in thirteenth-century Provence that the first critical appreciation of the Qabbalah was written by R. Meir ben Sim on of Narbonne (active 1250), who, in his Milhemet miswah, vituperates against the polytheistic implications of the sefirotic doctrine. (Sassmitz, 1990) But no real analytic debate got underway until the awakening of Christian interest in the Cabale in Renaissance times. Whereas the Platonists believed the secret doctrine of Israel was meant to conceal the primordial revelation common to all religions, for the Christian esotericists it prefigured the mystery of the Trinitarian doctrine, the very foundation of Christianity. In the Qabbalists they perceived the forerunners of the Christians and in Qabbalah, a secret justification of the evangelization of the Jews. In tenth-century France, the study of the Cabale occupied a place of honor amongst Christian intellectuals. Mention must above all be made of the orientalist and philosopher Guillaume Postel (1510-1581), to whom we owe the first Latin translation both of the Sefer yesirah (Paris, 1552) and of the Zohar (unpublished) prior even to the appearance of their printed texts. (Sassmitz, 1990) However, the evangelizing zeal of his compatriots and their theological prejudices hampered any critical perspectives in relation to the study of the Jewish esoteric tradition. Towards the end of the seventeenth century, opinions became increasingly diversified. The Qabbalah was thought to have in fact taught an elementary form of Spinozism and pantheism, and the Qabbalists were considered atheists unaware of their own irreligion. Of the scholars of this period, the academician Louis Jouard de la Nauze (1696-1773), defender of Newtons chronological system, stands out as an exceptional figure. Whereas his contemporaries ingeniously endeavored to demonstrate the Qabbalahs christological affinities, De la Nauze upheld in his historic article, Remarques sur lantiquite et lorigine de la Cabale, that the foundations of the Cabale [were] layed by the Saracens at the time the Jews lived in the Orient under their domination. The Saracens were Cabalists, and so were the Jews. (Sassmitz, 1990) At the beginning of the nineteenth century with the blossoming of the history of ideas, though the critical study of Qabbalah progressed, it nonetheless remained profoundly tainted by the spirit of the Renaissance. Depending on which scholar one was reading, the Qabbalah could become anything but Judaism. For Ferdinand Bauer it was an offshoot of Christian gnosis, while J. Kleuker assigned it a Persian origin and Augustus Tholuck pinpointed the preponderant influence of Sufism. (Sassmitz, 1990) A new era in the study of the Jewish mystical tradition was ushered in by the critical investigation of Judaism advocated by the Jewish intellectuals of Central Europe, partisans of the Haskalah. Though in addition to a solid rabbinical and general culture, these masters were possessed of scientific methods, they often exhibited an irrepressible repugnance towards Qabbalah. With few exceptions, the great scholars, such as L. Zunz, S. D. Luzzato, A. Geiger, H. Graetz, and M. Steinschneider, considered it an alien thorn in the side of the Synagogue, incompatible with the conceptions of the progressive rationalism they were striving to attribute to the genius of Israel. In the era of Aufklarung and the struggle for Jewish emancipation, it was imperative to represent the Synagogue as the standard-bearer of regeneracy and rationality in order to be accepted into modern society. The parsimony of references to Qabbalah in Julius Gutmanns Philosophie des Judentums, published in 1933, still reflects this contempt. For similar reasons, the contribution of German scholarship to this field, despite its abundance, was relatively thin and narrow in substance and incapable of casting off the tethers of tendentiousness. These scholars were principally concerned with minimalizing the importance of Qabbalistic influence on Jewish culture and with demonstrating the late composition of the Zohar in order to loosen the grip of its authority and domination, upheld in Europe by the hasidic camp, considered retrograde. The scientific paradigms elaborated by the Wissenschaft des Judentums served as an epistemological framework upon which the Jew science dejudaisme was to build. The first major Jew work specifically devoted to a detailed study of the Qabbalah, though not a direct offspring of the Wissenschaft, nonetheless partook of this current of investigation. La Kabbale ou la philosophie religieuse des hebreux, by Adolphe Franck, published in Paris in 1843, is a milestone in the annals of Qabbalistic research. Assuredly, it contributed more to the modern study of Qabbalah than any other single work prior to the labors of Abulafia. In addition to the fact of its having been based on philological, historical, and conceptual criteria, the originality of this book resided in the obvious empathy that the author displayed for his subject. Indeed, in contrast to many maskilim, Franck considered the Qabbalah to be an authentic Jewish phenomenon of major spiritual importance; hence he affirms: It is impossible to consider the Kabbalah as an isolated fact, as an accident in Judaism; on the contrary it is its very life and heart.

Planning a Health Promotion Campaign

Planning a Health Promotion Campaign Planning a health promotion campaign Now that you have given the community health nurses enough information on health promotion, plan a health promotion campaign they can be implement in their local communities. Scenario 2 Nutrition education in schools You want to introduce better nutrition education into all schools in your district, possibly followed by a more general Health Promoting Schools project. How will you do this?   Who do you think the key stakeholders would be? What would you do with the schools and the communities themselves? How will you evaluate the project? AC 4.1 Plan of a health promotion campaign to meet specific objectives (4.1).   Your plan should show a critical reflection on the proposed activities to identify potential challenges and formulate appropriate solutions (D1) More Fresh Air Nutrition Health Promotion Campaign Form a steering committee comprised of key stakeholders: Community Nursing Team Schools Liaison Officer Community Nursing Team Dietitian District School Director District School Inclusive Officer Maximum three head teachers from pilot schools who champion the general Health Promoting Schools initially 2 Pupil Rep from each these three schools both genders from each school and all six should reflect various ethnic groups as much as possible Concept of the More Fresh Air Programme Eating and Health are somewhat overused and children are becoming jaded with the constant eating for health approach.   Decided to have a fresh and innovative programme title to catch our targets audiences attention. Leaving winter behind and entering the Spring season, and Summer not far behind the idea behind, this programme offers an inclusive approach where to enjoy the best of fresh air bodies must be fuelled by nutritious food. Intended Outcomes: An increase in nutritious eating through a nutrition education programme fronted by a concept of enjoying activities outdoors. Communities will be made aware of the programme and encouraged to attend a specific programme. Have a way to measure the success, or otherwise, of the programme using a short questionnaire for example Activities After school pub-like quiz on the types of food the body needs to be fully active and alert during school and after school.   general knowledge to begin and then specific for a district wide competition prize from a local farmers market. Subtraction exercises what would the body be able to do without protein? for example. Answers would require research into what protein does for the body.   In this way cover the six food groups over the course of a week, during afternoon sessions, which would of course be agreed with the head teacher and the teaching management team Monday morning during assembly introduce the More Fresh Air programme. Parents could be invited to attend In an hour session before the end of the school day which, weather permitting will allow for outdoor activities i.e. upper body exercises, to be included in the session Meats and Oils Parents unable to attend Monday mornings assembly attend a   Tuesday parent-only assembly so they can be informed about   the programme Tuesday afternoon included lower body exercises Fruits give fruits at end of session Wednesday afternoon include Circuit Training Community invited but training separate to that of the children Diary check for allergies first and have a prepared alternative at end of session Thursday afternoon include a game of Rounders and invite parents to participate and/or watch Vegetables give raw edible vegetables at the end of the session Friday afternoon include a number of outdoor games to achieve maximum participation, such as relay games and tug-of-war Grains/Nuts check for nut allergies first and possible provide grains as opposed to nuts at the end of the session In the planning special educational needs will be considered and factored into the programme for complete inclusivity Working with stakeholders from inception will avoid the challenges which arise when stakeholders are not consulted in the initial stages of a programme, such as this health promotional campaign.   All involved should be clear that the intended outcome is a more efficient nutritional education programme, so that parents and children can feel that the health improving actions, taken by them, are the ones they have chosen for themselves based on the information provided in a non-judgemental manner.   The process for evaluating this programme is considered below. AC 4.2 An explanation of how the health promotion campaign supports health promotion strategies Irrespective of age, one sure way of getting people to follow you is to educate them with the knowledge you know they should have, and them empower them to make the right decision which, if your strategies are effective, will be the same decision you would have made on their behalf, had you imposed a behavioural health promotion strategies, for example. The More Fresh Air campaign is to alert parents and children to the overall benefit of nutritious meals, through a nutritional programme.   Considering the promotional plan it can be seen that purpose of each food group, for the functioning of the body, will be explained and explored.   Linking the value of nutritious food to physical activity will prove more advantageous, than simply telling children that healthy food is good for them.   Understanding how nutritious food helps them to function physically, will offer an association between what they eat and what they do.   Ensuring that all the children can participate, in the fresh air, in one physical activity with ensuring a reinforcement of knowledge, through the actual understanding pursued in a physical activity. A pub-like quiz for those children who are not inclined to be physically active, when left to their own devices, serves to validate the More Fresh Air Campaign when the quiz is conducted outside.   In this way, the outside does not become the domain of the sporty children, but becomes, rather, a shared space for mentally activity too, which in itself requires healthy nourishment for the nourishment of brain cells. Overall, food is necessary to fuel both physical and mental activity, and in this way children and parents are educated not to simply associate food with weight issues per se, although the education will support the empowerment of a behavioural pattern which will be reflected in weight appropriate to height and structure; thus killing two birds with one stone -improvement in healthy eating and a decrease in levels of obesity. The reduction in the level of obesity falls under the remit of the national health promotion strategies Fit4Life, and the health promotional models of education and empowerment will assist in pupils benefiting from this health promotional strategy. In preparing to plan for the introduction of better nutrition education in schools, assessing health needs were essential, as health needs not only differ across the district funded schools, but within schools as well.   Speaking with and asking for advice from the senior management team ensured that specific needs were not overlooked in any school.   Not wishing to disrupt the school timetable, this health promotion was incorporated into the school routine, in the main, with the community being invited to participate in circuit training, if they were medically able to do so, and parents and carers being encouraged to support the educational programme on nutrition by attending either the school assembly, or the specific parent assembly. Working with those who knew the both the pupils and their parents, it was possible to avoid any religious or cultural slights by being made aware of festivals and cultural practices.   Hence, the programme was planned for the week before Easter, and not the week before the Whitsun bank holiday as we did not wish to exclude the Muslim pupils who would be fasting in observance of Ramadan. Legislation was taken into consideration, as the safety of pupils was paramount. All outside contractors, such as those from the farms responsible for the fruit and vegetable 5-day display, were vetted and underwent DBS checks, if they had not done so before, in line with the Keeping Children and Families Safe Act of 2003.   A risk assessment, particular with respect to the outdoor activities involving parents too, was undertaken in keeping with the Health and Safety at Work etc Act 1974.   As note before, plans included how to ensure that the programme was accessible to pupils with special educational needs, and parents with any form of physical disability, in line with the Disability Discrimination Act 2005. In the planning a framework for evaluation was also factored in as it necessary to see what works and what does not work, if we wish to replicate this health promotion campaign again.   Efficiency, effectiveness and economy were pointers in the framework.   All public health campaigns resourced by public funds have to demonstrate value for money, and thus in the calculation we considered the cost to the NHS should the levels of obesity rise in the next two years.   Naturally if obesity levels in pupils did not rise, then the difference between the calculated amount, should it rise, and the amount of money spent on this campaign highlighted how much the NHS would save in not having to treat a new cohort of obese pupils; this would demonstrate the value for money aspect of the campaign.   The efficiency and the effectiveness of the campaign would also be reflected in the money that would not have to be spent on addressing the issue of a new cohort of obese children. Further, in the planning the SMART acronym was included for the evaluation of the programme from beginning to end, considering our target audience, the goals and objectives we set for programme and the pupils.   The possible outcomes/goals were subjected to an examination to ascertain if they were Specific, Measurable, Achievable, Relevant and Timely: Smart: goals well defined such that the youngest pupil could understand the intended outcome Pupil engaging positively with food and making healthy choice selections at lunch; using food to fuel an agreed physical or mental activity Measurable: include parameters to ascertain if goal has been achieved Levels of improvement which can be checked by a member of staff personal goal of running faster between two fixed points (physical) or memorising specific quotes or passages from a set book with increasing difficulty Achievable: challenging, but realistic goal for those participating Gradually increasing speed or number of quotes memorises each week Relevant: all goals consistent with each other in order to achieve long term goal Pupils will be empowered by the knowledge of how food fuels the body to make healthy food choices when selecting because they wish for their body to operate at optimum level Timely: have a time frame in which it can be ascertained if goal achieved or not Fitness level or rendition ability would have improved by the end of the school year, as the reinforcement of a physical fit body or being mentally agile is fuelled by healthy food selection. In conclusion, whether pupils are aiming for physical or mental fitness the concept of acquiring more fresh air could have a beneficial effect on both sub-groups of pupils, since being in the same spatial environment could encourage the pupils to explore the other benefit of selecting healthy food to fuel the body. Reference Disablity Discrimation Act 2005 Available online at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/228870/9780108508066.pdf accessed 27/02/2017 Health and Safety At Work ect Act 1974 Available online at http://www.hse.gov.uk/legislation/hswa.htm accessed 27/02/2017 Keeping Children and Families Safe Act of 2003 Available online at https://www.govtrack.us/congress/bills/108/s342 accessed 27/02/2017 SMART example Available online at http://urban-athletes.co.uk/wp-content/uploads/2013/10/SMART-Goals.jpg accessed 27/02/2017

Saint Luke Essay -- essays research papers

Luke was a doctor by trade, and an evangelist by fate. Contained within this gospel we see how much care to detail was taken in transcribing this gospel. A good deal research and energy were put into the minute details of this gospel. This can be attributed to the fact that he was a physician. His attention to detail was so great that his gospel contains Luke’s gospel contains 14 of the 20 miracles the gospels contain, moreover they contain all the parables in the gospels. Luke’s gospel was aimed at to Theophilus and Gentiles. Luke’s sources in writing this gospel were eyewitnesses to the life of Christ. It cannot be anymore apparent then is the first four versus in Luke â€Å"1 Since many have undertaken to compile a narrative of the events that have been fulfilled among us, 2 just as those who were eyewitnesses from the beginning and ministers of the word have handed them down to us, 3 I too have decided, after investigating everything accurately anew, to write it down in an orderly sequence for you, most excellent Theophilus, 4 so that you may realize the certainty of the teachings you have received.† When many people think of the story of the birth of Christ, many of us link passages contained in two of the gospels to create one large story. Many of us, by habit, blend the stories contained in Luke, and Matthew together. The book of Luke contains more information on the infancy narratives then the others. The infancy narratives in Luke are possibly one of the greatest gospels because it contains. The foretelling of John, his birth, and youth, the canticles of Mary and Elizabeth, the nativity of Christ, the visits from the shepherds, circumcision, facts of Christ’s childhood are all contained in the infancy narratives. Additionally this account encloses 4 major hymns. What is interesting to note is that the birth of John resembles the birth of Isaac in that Abraham and Sarah were older. Elizabeth, John’s mother is barren in her old age, after countless prayers from her, and her husband Zechariahs she finally becomes pregnant through the power of God. They know that this birth is a gift to them because the Angel Gabriel announced the birth to Zechariahs while he was praying in the altar. They know that John will be the forerunner and prepare the way for Christ. Six months afterward, Archangel Gabriel announces to St. Mary that she will conceive and bare a Son... ...dy of Jesus. By claiming the body it shows that Joseph supported Jesus. Joseph and the women Jesus served in Galilee wrap Jesus' in a linen and place him in Josephs tomb and a stone is rolled shut sealing the tomb note that Jesus wasn’t anointed because there was no time because of the Sabbath. Very early Sunday morning, the women went to anoint Jesus only to find the stone had been rolled away, they worried and an Angel said to them â€Å"Why do you seek the living one among the dead?6 He is not here, but he has been raised. Remember what he said to you while he was still in Galilee, 7 that the Son of Man must be handed over to sinners and be crucified, and rise on the third day.† 24:5-7 There is not that much text describing Jesus meeting the disciples meeting the Lord. This possibly can be attributed to the fact that Luke wrote the â€Å"Acts of the Apostles† which contains a good deal of information on the 40 days of the Lord after resurrection. Although little is known historically about Jesus’ birth, thanks to the work of Luke and the attention to detail we know more. The historical information about the crucifixion of Christ reaffirms the accuracy of the gospel according to Luke.

An Examination of Deontology and Utilitarianism in Deeply Moral Situati

An Examination of Deontology and Utilitarianism in Deeply Moral Situations Samuel Adams (1722 - 1803), an American patriot and politician, once stated, "Mankind are governed more by their feelings than by reason"[1]. This statement is significant, as it undermines two of the primary ethical doctrines in philosophy - the deontological perspective defended by Immanuel Kant (1724 - 1804) in Foundations of the Metaphysics of Morals (634), and utilitarianism, supported by John Stuart Mill (1806 - 1873) in his essay, Utilitarianism (667). Deontology and utilitarianism are contrasting theories. The former focuses on the intrinsic moral worth of our actions, whereas the latter argues that the consequences of our actions determine their moral value. Nevertheless, both perspectives substantiate Mill's claim that "our moral faculty.is a branch of our reason, not of our sensitive faculty" (678). Reason is an indispensable aspect of Kant's deontological view, as he believes the will is a capacity unique to rational beings. In Kant's opinion, the will is ess ential, as it facilitates our ability to act according to the universalizable maxims we establish for ourselves (653). Reason is also a crucial element of utilitarianism, as it is the intellectual faculty that enables us to distinguish the course of action with the best possible outcome (i.e., the choice that will ensure the greatest happiness or least amount of pain for as many people as possible) (688). However, since both deontology and utilitarianism are governed by the notion that moral judgements are established through reason, can either theory apply in circumstances in which rational thought is not feasible? For example, during World War II, a Nazi soldier offers a ... ...the least possible amount of pain). As a result, the subjective emotional component that invariably arises in situations of moral import reinforces the difficulty in ascribing concrete rules and principles to circumstances that involve moral deliberation. All that can be shown is that the woman's final decision may seemingly correspond to either deontology or utilitarianism in hindsight; however, her unavoidable emotional anguish hinders her ability to think rationally in terms of either perspective at the time in which she is forced to make her decision. Work Cited Bailey, Andrew, ed. First Philosophy: Fundamental Problems and Readings in Philosophy. 1st ed. Toronto: Broadview Press, 2002. Notes: [1] Steven J. Hayes. Quotes by Adams, Samuel from Basic Quotations. 16 Dec. 2002. Online. 15 Feb. 2004 .

My Ideal Classroom Essay

Essay on my ideal classroom set up for elementary school children. My ideal classroom is not entirely, but almost based on fun. My main objective is to have kids come into my class room and feeling that Ms. English’s classroom is a whole lot of fun. Not only do I want my classroom to be fun, but I also want it to be a special place for all of my children. My ideal classroom would have all of the services for all of my children to learn, grow, and thrive. At the same time, I want my classroom to be simple and not too busy. I feel a busy classroom tends to make children feel overwhelmed and more easily distracted. As far as seating arrangements go I would have to be with my class for at least a full week to figure out the configurations of the classroom. I would most likely situate the children in a group format so that they can socialize and interact with each other. I would form this group configuration based on my observations on who works well together and where the distractions originate from etc. My desk would be situated where I could see all of my students. If I were to get a Kindergarten classroom I would probably situate the seats in a group setting or large tables. If I had a third grade classroom I would definitely have a big group meeting mat where everyone can gather around during class meetings. I would also make sure to have comfortable chairs and a big couch for children to grab books and read. I want my students to have a comfortable place where they can read and relax. This furniture would be situated right next to my library area. I would have a huge library for my students. The bigger the library, the more books and you can never have enough books in a classroom. I would also have a computer center in my classroom. I feel that children need many tools in order to learn and grow. Even though a computer is a machine, I feel that it is a vital part of the classroom. I would hope to have at least two computers for my students to work on. Some children do not have access to computers at home and I think that they are a huge tool for a child’s success. They also bring in technology in the classroom which is important. Next to the computer station I would love to have a science center where children can work directly with their hands. I want a â€Å"hands-on† center where children can try new things and learn about animals and plants etc. I think it would be fun for my students to learn and at the same time just â€Å"fool† around with all the neat science â€Å"stuff. † A â€Å"quiet† area is another part of my ideal classroom. I think a quiet area would be very beneficial for my students. I would try and enclose a couple of desks off in a corner with bookshelves for any children who need some alone or work time. My classroom would also have many visuals. I want every part of my classroom to be learning aides. The children should learn from what I put on the walls. I would have many signs up for the different centers and put up the alphabet (in Murray format of course), drawings, pictures, colors, numbers, shapes, basically everything to cater to the grade level that I teach. I would also make sure that I cater to any of the special needs students that I probably will have. This write up of my ideal classroom is obviously not perfect; however, I feel that it is an adequate sketch of how I would visualize my own classroom. I think being in the actual environment, and getting to know your students, along with learning from experience on what works and what doesn’t is what will help me set up my classroom. Daily Routine 8:30-9:00-Morning Meeting/Opening Circle 9:00-10:30-Reading/Language Lessons 10:30-11:00-Reading 11:00-12:00-Math Lessons 12:00-1:00-Lunch 1:00-1:30-Social Studies/Science 1:30-2:15-Movement/Physical Activity/Special 2:30-3:00-Reading/Class activity/Dismissal.

Intro to Aeronautical Science

Over the years I have been impressed at the armed services and their success In the very risky business of aviation. It Is truly amazing to imagine a high school graduate trusted with the lives of others after a very short block of instructions and what seem to be streamlined training. Recently, a very Junior mechanic was working with a few of his peers on the rotor system of a helicopter in our fleet. Sometime during the wee hours of the morning, almost to the end of a graveyard 12 hour shift, the JuniorSoldier saw something bounce off the engine inlet and straight in. The Soldiers up above acknowledge dropping some hardware from a bag and come down from the aircraft to see if they could retrieve it. The area was an unimproved hardstand but with the harsh environment we face while deployed, it Is very difficult to account for everything that hits the floor. After hours of looking, Inspecting and even an engine bore scope, no hardware could be seen in the inlet or internals of the en gine.Many doubted the junior soldiers' recollection after his long hard night. The technical Inspector, Maintenance test pilot and Production control Officer all weight in after all the precautionary Inspections were done but the Junior soldier stood his ground and was the most important safety officer that day. The engine was removed and set to the shop for teardrop and inspection. Prior to tear down, the engine was hung upright with the inlet pointed to the ground.The output shaft was spun In the hopes that the said hardware fall to the ground. No hardware was found. The teardrop begun and to the amazement of all involved, a 5/1 6 nut was discovered concealed beyond the inlet guide veins. The pressure was finally released from the shoulders of all involved and the hero of the day was the fresh out of high school soldier who understood the Implications of a simple 5/16 nut going through the compressor blades of a Jet engine.

Knowledge of Theory Essay

Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Therefore Physical, mental and social is the three different types of well-beings of health.  Physical health: Physical fitness is good bodily health, and is the result of regular exercise, proper diet and nutrition, and proper rest for physical recovery. A good height, weight is very good, is generally increased by improving nutrition and health care, and is also influenced by the standard of living and quality of life. Mental health: Mental health is a concept that refers to a human individual’s emotional and psychological well-being. One way to think about mental health is by looking at how effectively and successfully a person functions. Capable and competent, being able to handle normal levels of stress, maintain satisfying relationships, and lead an independent life.  Social health: Social health is if your social life is good, if you don’t have problems with your sport partners, and no problems of money, basically social health is if you have a good life, and you don’t have many problems with friends and family. Have friends that you can be open with, etc†¦ Fitness can be defined as the capacity to carry out the day’s activities without undue fatigue.  Physical fitness has two meanings: general fitness (a state of health and well-being) and specific fitness (a task-oriented definition based on the ability to perform specific aspects of sports or occupations). Physical fitness is the capacity of the heart, blood vessels, lungs, and muscles to function at optimum efficiency.  General fitness: Physical fitness is the result of regular exercise, proper diet and nutrition, and proper rest for physical recovery within the parameters allowed by the genome. Components:  Stamina:- to maintain effort (both cardiovascular and muscular) ; with stamina in football you last longer while you playing a match and it makes you play the game better.  Strenght:- to deal with the efforts and loads placed on the body ; with strenght you’ll be able to tackle the ball and the reverse player harder and with more power.  Supplness:- to move joints through their full range ; you’ll be more agil while you doing skills in football.  Speed:- to contract muscles quickly and slowly ; you’ll run faster than your opponent while you playing football. Specific fitness: Specific or task-oriented fitness is a person’s ability to perform in a specific activity with a reasonable efficiency. Specific training prepares athletes to perform good in their sports.In all the sessions I worked with Habib, he was my circuit training partner. During some session we had some interruptions from some people. The first session was the hardest one, but after the session it started to get easier.  I think I can do better then this, I progressed in all the sessions, but not that much in the push-ups, I think I progressed in almost all the sessions because I have been working harder each circuit. In all my lesson it were almost all the same, I worked always with Habib and was very easy .  Session 1- I worked with Habib and it was a bit difficult doing this circuit at the first time. There was lots of pupils †messing around†.  Session 2- I worked with Habib again and it was much easier to do the circuit this time, there were some disturbances during the circuit.  Session 3-I worked with Habib and was a good circuit with less interruption then the last time.  Session 4 -I worked with Habib once again and it was similar as the last circuit in terms of behaviour. But it was much easier to do the exercises.  Session 5-I worked with Habib for the last time , the behaviour terms were good and I had to do ma best in the exercises and I did. Planning  I think I didn’t use any pre-test results. I think that the training should have been harder den what it was. I applied some of the training in my circuit. They were specified to my sport, the sport that I choose was football .I used all the best sections that I think that would apply better to my specific sport.  Performing  I progressed in almost all my sessions of my circuit, but there was one that I didn’t progress that much. The keep-ups, bench raisers. I did all my session for 11min and a rest of 30s. After that I improved a lot in each of the exercises witch is a example that the circuit training resulted and that is worth doing it. Monitoring  Over the 5 week my skills in the types of session that I choose improved a lot, the heart rate and the rovery rate stayed the same. Witch is a good result an that shows a bit of improvement and that shows if you do the circuit training properly the results will be great.  Final Evaluation  My circuit training was good, but not successful enough, because it based in my sport but if it had more sessions it could be improved more. My training was more based in my legs, and my legs work improved a bit. My skills improved a lot and I enjoyed doing this type of circuit. This is very useful to be done in footbal beciuse there is evidence it improves the players skills.

Dismissing A Worker For Misconduct

As an HRD Manager what steps you will initiate before dismissing a workman found guilty of misconduct where there is the presence of a strong employees union.Union or no union, any employee at any level within an organization, should not be spared for misconduct and appropriate action should be taken as per the organization’s policies and principles. Having said that the employee in question should be given ample scope, support and assistance to defend his or her case.Upon knowledge of such incidence with a worker, the HRD manager,1. Check with the file of the worker, the details of such as the date of association and other relevant information. 2. He has to check whether it’s a case of habitual misconduct or a gross misconduct. 3. In case of habitual misconduct he has to gather the information of the previous incidences, actions taken and remedial corrections on part of the worker, if any. 4. Habitual misconducts include late coming, absenteeism; taking frequent breaks etc. the worker and the supervisor should be sensitized on the gravity of the misconduct and corrective course suggested.5. In case of a grave misconduct, the worker should be called in and asked to give an explanation. 6. The case has to be briefed to him in detail and he should be asked to present his side of the story. 7. The HRD Manager has to ensure beforehand that all details regarding the case are with him and he is through them thoroughly before sitting with the worker. 8. After the worker has put his case, the manager has to come to a conclusion whether there is a case in the first place. When evidence of misconduct is apparent, he should seek whether the worker accepts the charges. 9. There could be three consequences:a. the worker accepts the charges b. the worker partially accepts the charges c. the worker still denies misconduct.10. When the worker has accepted having done misconduct, appropriate disciplinary action should be initiated as per the policies of the establ ishment. 11. The same needs to be intimated to the union.12. Any further interference on part of the union becomes wrong and chance are that no such interference will take place once the worker has agreed in writing of the misconduct. 13. When the worker has accepted only some of the charges, the HRD manager ahs to establish whether the charges accepted amount to any substantial punishment or not. 14. Show cause notice needs to be issued to the worker and appropriate action taken. Union should be intimated of the same.15. In case of non acceptance and partial acceptance to other than grave issues, a domestic inquiry should be initiated using a designated internal investigating officer. 16. When the report of the internal investigation substantiates the misconduct, the union needs to be informed and taken into confidence. 17. When there are chances of resistance from the union, the HRD manager should sit with the representative of union and win his confidence. One can use lines such as, â€Å"this time he has done this with the establishment, next time he may as well ruin the union reputation†.18. Post union’s confidence appropriate action should be taken. 19. In case of disagreement and incorrect interference and influence by the union, the case should be taken to a tribunal or labour court. 20. In the state of Tamil Nadu, a worker found guilty of misconduct should be given a Final Show Cause Notice, after the report of the internal inquiry. 21. Disciplinary action may, depending on the gravity of the issue, be warning, suspension for a maximum period of 4 days or dismissal. 22. When the worker in question is an office bearer of the union, the relevant provisions of the Industrial Disputes Act should be referred to and adhered.

Activities for Building Student Character

Today, it is a topic to include character education in educational programs. According to Jakarta Post (May 22, 2009), character building is a missing link in the Indonesian curriculum. Among them, it is pointed out that the Indonesian curriculum focusing on students who passed the national exam had forgotten the core of education; this seems to grow people physically, academically, and spiritually It is to educate. Ironically, Indonesia is a country that can win the International Science Olympic Gold Award and is one of the most corrupt countries in the world (Wisnu, 2009). The framework of role construction such as six pillars developed by the Josephson Institute of Ethics will lead us to when to consider the role of students. The six pillars are based on several key criteria that allow trusted, respectful, responsible, fair, considerate, and citizenship, and that the students theoretically fully develop I will cover it. One thing is certainly the subject of school personality educ ation and student response, they will face exam questions, it is necessary Character construction will also occupy an important position. Textbooks are rewritten to create personality, nationalism, patriotism. All the students feel like Indians, and finally Indians. They are engaged in constructive activities and are asked to build a new India without poverty, dirt, and drowsiness. Sports and cultural activities are strongly encouraged. Athletes are caught young and receive intensive training to bring fair names to the country at various international conferences The paper If I become Prime Minister of India is 10th grade, 12th grade, and graduation class. Build a personality: If everything is constrained, students can not learn to think about themselves. However, we know that critical and creative thinking is an important skill in the modern knowledge economy. Students need to participate in practical activities, communicate with their colleagues, learn to cooperate, and raise citi zen's awareness. Paying excessive attention to preparing for exams may harm students and teachers. It leaves us a system that teacher's grades are based on the ability to pass a series of standard tests, not based on the actual student's grades. However, the modern working environment has little to do with standardized testing. It requires students to be effective communicators, creative problem solvers, and agile thinkers.

Evaluation for presentation to management Essay - 1

Evaluation for presentation to management - Essay Example The recent globalisation has changed the management of human resource in the organisations. There has been focus upon developing better organisational structure and hiring knowledgeable and experienced work force. The globalisation has removed the barriers in searching of talents within the corporate sector of a particular country (Jackson & Alvarez, 1992). The HR manager assists in developing the system of E-Recruitment through which there is every possibility of hiring knowledgeable and experienced personnel for MechCon. This also allows outsourcing certain activities and employees (Prude University, 2005). The globalisation has changed the needs of the organisation as well as the structure. The HR manager facilitates in developing the perfect organisational design and structure that best suit the Australian human resource policy and helps in increasing the efficiency of MechCon (Pucik, 1996). The public sector of Commonwealth of Australia administrates the policy of HRM. The company’s human resource policies should be in line with the Australian policy of HR practices (Massachusetts Institute of Technology, 2004). HR is known to assist in developing strategies that are aligned with the business. This is highly complex and a specialist HR manager with experience can develop such strategies along with business strategies to grow in the competing business environment. The complexity lies in the achievement of organisational excellence and growth (HRPS, 2011). It also lies in planning, development and acquisition of human resource in reaction to the demand for MechCon and dealing with strategy with industrial conflict. The HR manager in recent competitive advantage with application of knowledge successfully manages personnel, relationships, organisational capabilities and learning (Schuler & MacMillan, n.d.). This will help MechCon to gain competitive advantage not only in terms of employee

The Clean Air Act Essay Example | Topics and Well Written Essays - 500 words

The Clean Air Act - Essay Example From this study it is clear that the Act created the federal benchmarks for mobile sources of air pollution. The standards also extended to fuels as well as a source of over 187 hazardous air pollutants. Moreover, the Act provided for a cap-and-trade program for the emissions causing rain. Further, the Act culminated into a comprehensive permit framework for chief sources of air pollution. Furthermore, the Act deals with the prevention of pollution in areas with clean air as well as a safeguard of the stratospheric ozone layer.This essay discusses that  the Clean Act has been central to the Health sector. For example, it is estimated that over 22 trillion dollars have been saved in Health-Care Costs. As demanded by the Congress to ascertain the worthiness of the Act, EPA conducted periodic scientific studies assessing the benefits and cost of the Act. The report that was initially produced in October 1977 providing an in-depth retrospective examination of benefits and cost between 1970 and 1990 revealed overwhelming benefits attained by complying with Act over the cost of implementation. The EPA applied dose-response data from the scientific review. The study modelling projected over 184,000 annual reduction in premature deaths, and 674 chronic reduction. Moreover, the study revealed that over 22 million lost days at work, as well as other key outcomes.  The Act has also been central to promoting environmental protection leading to clean air to breath.

Ethical Issues in Business Essay Example | Topics and Well Written Essays - 500 words - 1

Ethical Issues in Business - Essay Example The company Q seems to have three issues, first being the company’s closure of a few stores in the high crime rate areas, secondly the company sells organic products at a very high margin and thirdly the company refuses to donate the day-old products which are ultimately thrown away. The company has recently ceased operations in the high-crime rate areas due to losing money in those stores. The company adopted the policy of leaving the area where problem aroused rather making an effort to improve the situation. If the company had chosen to continue its operations it would have increased the security to deal with the losing money which would have some what affected the areas security too and might have lowered the crime rate. On the other hand by closing the store the company caused problems to the customers who might have relied on the store for easy shopping. The closure must have also impacted the overall revenues of the company. The company should have continued operating i n those areas and spent a little more on the security issues which will not only benefit the customers and the people of the locality but will also be profitable for the company. The company has recently started selling the much demanded healthy products. The company seems to take the advantage of the demand of these products and has offered very limited amount of products at very high margins. The company seems to look at its own profits and is exploiting the customers by selling the products at a very high price. This attitude is unethical and the company should sell these healthy products at competitive prices so that everyone can afford the health conscious food. By lowering prices and offering more products the company can increase its revenue and have more satisfied customers.

Summarize three articles or Web resources from the surveying bodies Term Paper

Summarize three articles or Web resources from the surveying bodies resources, from the studies in this unit, that apply to your - Term Paper Example It was reauthorized in 2009 as Children’s Health Insurance Program Reauthorization Act (CHIPRA). This will run through 2013 and is expected to cover even more uninsured children. This program also is jointly undertaken by the Federal and State governments (CHIPP Policy). A health care professional needs to have a fair knowledge of these three programs to ensure that no needy individual suffers without an appropriate health insurance plan. Department of Health and Human Services. As part of public health and medical services support, the Department of Health and Human Services has guidelines for the First Response in the event of a disaster. Disaster being always a local phenomenon, the local government agency services need to be prepared to respond immediately in the event of a disaster. The state and local authorities will have to coordinate with each other in providing rescue and medical emergency services. If the disaster is beyond the State’s control, the Governor o f the State may ask for support from the Federal Government. Financial and other assistance are provided under the Robert T.Stafford Disaster Relief and Emergency Assistance Act (Stafford Act).

Social Networking Marketing Essay Example | Topics and Well Written Essays - 3750 words

Social Networking Marketing - Essay Example Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population. Hence, marketing through the social media and social networks has become very important. However, as this method of marketing is becoming increasingly popular, various scholars and researchers have had concerns around ethical implications. Many marketers also feel very sceptical about the way in which it is difficult to preserve ethics followed in conventional form of marketing, when it comes to social networking marketing (Li, 2008). In this research, the attempt is to find out what are the ethical implications of social networking marketing and how it impacts the ‘4Ps’ – product price, promotion and place of marketing. The study would explore how this new age marketing has ethical implications on the traditional methods of marketing. Marketing and its Changing Dimensions Many scholars have tried to understand and define marketing as well as its changing connotations in the light of technology driven approach. American Marketing Association has defined marketing as a key set of process that is necessary for creating, delivering and communicating value to customers as well as maintaining and growing relationships with the aim of growing the organization, its user base as well as its stockholders. (American Marketing Association, n.d). Here, the tenets of marketing centre on the concept of ‘value’. This definition provides a good overview because it also talks about customer and organizational growth. With social networking marketing, there are high chances that the meaning of ‘value’ may undergo a change because of the high scope of strategies like bulk marketing and privacy violation. According to Kotler, marketing can be defined as a social process through which individuals and groups can get what they want and need by creat ing as well as exchanging the products and value with the others (Kotler, 1997). The important aspect to note here is how marketing is considered to be a ‘social’ process. However, in recent times, marketing has a more business related approach, rather than exchanging. In fact, the activities of a marketer are centred on how to improve brand image as well as profitability with the help of value creation. This definition becomes very narrow in today’s sense because marketing is no longer about exchanging products or services, but in fact it has a higher focus on customers as well as profitability. However, this high focus on brand image and profitability has often resulted in compromises in terms of ethics in social media. According to the definition provided by the Chartered Institute of Marketing, marketing is the management process that is crucial in identifying, anticipating as well as satisfying the requirements of the customers in a manner that is profitable for the organization (The Chartered Institute of Marketing, n.d). In this definition, this focus is given on customers and the agenda of marketing revolves around the needs and the satisfaction of the customers. In addition, while this is a good approach to adopt, presently, focus is much higher on the profitability of the company, which can be illustrated by the increasing violation of ethics in social networking marketing. Hence, it is clear that the definition of marketing, its operations and the way in which it is perceived has undergone a considerable amount of change over the years. The

Personal Moral Compass & Vision Statement Essay Example | Topics and Well Written Essays - 750 words

Personal Moral Compass & Vision Statement - Essay Example Back in the late 1990’s Nike, a corporation that was built on image and marketing to obtain tremendous brand value, lost a lot of customers due a sweetshop scandal. In this paper I will provide an assessment of my capabilities for ethical leadership and vision five years from now. Since a very young age I have always had very high moral standards. I believe it is important to do things the right way. In the marketing profession there are many challenges that a professional may face. There are ethical dilemmas such as choosing whether to target other competitors and aggressively discredit their practices in campaigns even when the claims may be half truths or irrelevant information. I believe do not believe that adverting people should use the competition as a point of basis of a campaign. Advertising should focus on highlighting the strengths of the firm or product. I think advertising campaigns such as the Dunking Donuts campaign that tells people that real friends donâ€℠¢t let their friends drink at Starbucks are unethical. I consider that my capabilities to make decisions using ethical leadership are outstanding. I have always considered the ethical implications my decisions in life and in business. I can improve my ethical understanding by taking structured seminars and continued education courses on the subject. In the past when I have been faced with tough ethical decisions I sometimes communicate the dilemma to friend or colleague in order to gain their opinion and input on the matter. Active listening skills are useful to evaluate the feedback from other people in order to make better informed decisions. Five years from now I plan to be working in a marketing department. At that time I will face ethical challenges on a recurrent basis. I potential challenge that I may face could involved deciding whether to expand the operations of the company into developing countries to raise profits with the consequence being lowering the jobs the firm cre ates in the United States. The options in this scenario are to expand into one or many foreign countries or to target growth exclusively in the domestic market. My ethical point of view on these types of business international matters is that it is the ethical responsibility of the company is to choose the alternative that maximizes shareholder’s wealth. Patriotism is a nice notion, but in business being close minded doesn’t lookout for the best interest of the firm. A good option to create balance would be to invest in the international option if is more profitable, to then in the future use those profits to diversify your operation and help the US economy by investing in new ventures in the United States. There are other important ethical decisions that I might face in 2016 as a professional in the workplace. A topic that is going to gain greater popularity in marketing circles in 2016 is corporate social responsibility. I have seen companies that are using innovativ e marketing programs to help out social causes. A few years ago Starbuck Cafe introduced a program that donated 5 cents out of every sale of certain beverages towards supporting AIDS programs in Africa. These types of programs at first glance might be seeing with hesitation by upper management because their perception might be that such a mandatory donation is an added cost that lowers the profitability of a product. Ethical leadership can have tremendous benefits. As a marketing professional it would be my duty to educate management over the value of such a